Collateral for sponsorship across football, cricket, running and a wide range of women’s sports. With huge live audiences, the work had to stay simple, bold and instantly readable, while still delivering high‑quality craft in every detail.
Vitality live sports
Task
Stadium billboards, banners, big‑screen ads and print collateral for Vitality’s live sports sponsorship.
Vitality has a strong presence across the Premier League, with AFC Bournemouth’s stadium as the main sponsorship hub. The pitch‑side boards are a familiar sight, with Stanley the dachshund popping up throughout – fun fact, they’re rendered at 80px high.
I also worked across Vitality’s cricket sponsorships, from the domestic Vitality Blast to international fixtures with the England team. I covered everything from animated stings for stadium billboards to printed match‑day assets and supporting digital ads.
I’m proud to have contributed to Vitality’s ongoing support for women’s sport across so many arenas. From football, cricket, running, netball and beyond, my work has helped the brand show up consistently, confidently, and with real personality. Being part of that visibility has been a genuinely rewarding part of my role.
