Vitality animation
I carved out the animation style for Vitality, mirroring the brand’s values in motion.
Task
Animation with a focus on branding.
We developed a new style of illustration to represent the brand as inclusive, breezy and a lifestyle brand rather than a service brand. I also animated these illustrations in a consistent style, reflecting the positivity of the brand in movement.
Thumb-stopping creatives have become crucial for consumer brands, and with Vitality we experimented and evolved to keep finding what resonates. From a creative perspective the messaging was often dry, so I felt the design would have to pull even harder in most cases.