Branding

Vitality is a health and life insurance provider, but with a difference. By staying healthy they offer you perks and rewards as motivation.

My responsibilities at Vitality involved pushing a flat campaign into eye-catching and thumb-stopping.

Great British Chefs is the leading platform for food lovers in the UK.

We produced two beautiful cookbooks – the first funded by a successful Kickstarter and the second produced on a shoestring.

I carved out the animation style for Vitality, mirroring the brand’s values in motion.